Do you know what conveys your product information? What makes your product attractive to consumers? Or, what convinces your potential consumers that your product is what they need or to take action?
As we are talking about Copywriting, you got it right! It is Copywriting that makes these happen. It is often referred to as sales copy or marketing copy.
It is far from writing. It is more persuasive writing.
Let’s find out what Copywriting actually is!
Copywriting is nothing related to writing in a copy. In fact, it is written content used as marketing material.
It is a written text with the intention to persuade people to buy or sign up for the product or service. It involves creative writing; making engaging, persuasive, and informative content for marketing purposes.
We see Copywriting in all kinds of content such as videos, blogs, advertisements, books, and so on. That is why you can say that we have underestimated Copywriting.
Many businesses have realized the importance of Copywriting, and many have been using it as a marketing tool to gain more sales, ROI, and business goals than others.
Strong Copywriting can turn strangers into paying customers. It helps you get your potential customer to action.
What do you think of Copywriting? Is it important?
As simple as it sounds, do not judge Copywriting as a piece of cake.
Enticing your readers to take further action after reading the copy is a challenge. You need to write materials that can stimulate your readers. Tempting them to rethink what they need is you, your product can fulfill what they are seeking.
Copywriting is not novice work. It is tough. But, it also provides your business with many benefits. The main importance is that it persuades your reader to take action through its words.
Not only this, Copywriting is important for many reasons;
- Ensure Stronger Brand Image
Copywriting creates something original, unique that appeals to the readers. It conveys that your brand is the best option available in the market.
It provides you with an edge in your marketing campaign. It not only enhances your brand awareness but also creates a stronger brand image.
- Ensure Call to Action(CTA)
In every copy, there’s a clear call to action. How do you think that people jump to the landing page of a company’s web page?
That is because of enticing sales copy that conveys the brand idea to the readers, with clear CTA.
Copywriting is all about making readers take certain actions.
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- Make sales happen
Copywriting is all about inducing action in readers through marketing material. The action is related to making them subscribe to our service or buy the product.
- Convey Brand Value
With great copywriting, you can stand against millions of pieces of content.
It sells the idea of what your brand/product stands for. It makes your marketing content trustable with “wow-factor”. Thus, it conveys your brand value to the readers.
- Generate an Emotional Bond with your Audience.
You must have seen the marketing ads of baby products; say diapers.
They try to build emotional bonds with all other mothers with children. The advertisement implies that their products can be trusted.
This way they try to establish an emotional bond with all mothers out there. Conveying the brand message this way, the copy tries to stimulate action.
Is Copywriting like Content Writing?
Many of us think Copywriting and content writing are similar. Though their goals are similar; to convert readers into customers. Both need to be well-written which should entice readers.
Yet, there’s a great difference between them. The main difference lies in their:
-Purpose
-Professionalism
-Type of Writing
Purpose
What is the purpose of Copywriting and Content Writing?
We do know that both stress on converting readers into a customer but what makes them different is;
Copywriting centers on selling the image of the brand. It pitches the customers to use the brand’s product and services.
A copywriter blends the product and brand ideology to create an influencing branding.
Whereas, Content Writing is more about creating valuable content. It conveys information to either inform, educate, or entertain the reader.
The aim of content writing is to create valuable content, whereas the aim of Copywriting is to sell ideas.
Professionalism
Copywriters are professionals whose job is to write marketing copy for the brand.
Unlike copywriters, content writers are not professional. Anyone can be a content writer, anyone who produces content.
Type of Writing
Copywriters write copy, whereas content writers write content.
The scope of Copywriting and content writing is touching new arenas. This is because of increasing internet access.
Copywriting and content writing are not limited to writing slogans, punchlines, or articles.
Copywriting has opened diverse platforms. The list includes;
- Web page content
- SEO Content
- Ads; online and offline
- Slogans and taglines
- Jingle lyrics
- Catalog
- Video Script
- Brochures
- Television or radio commercial Script
- White Papers
- Billboards
- Press Release and so on.
Copywriting is not only limited to these, but it incorporates a wide range of other areas as well.
As a content writer, you can write different types of content. The contents as;
- Blogs
- Magazines Articles
- Newspaper Articles
- E-book
- Books
- Social Media Post
- Television
- Films
- Radio
- Whitepapers
- Print Magazines
- Email Newsletters and so on.
Copywriters can write anything, beyond this list of content as well.
Thinking of Copywriting?
Here are few tips you should consider when writing a sales copy:
- Understand the Product
Find what makes your product unique and appealing, its benefits to your customers.
2. Know Your Customers
Understand your audience, their needs, fears, and wants. This way you know what you have to say to persuade them to take action.
3. Emphasize on Grammar
Did you know 74% of users pay attention to grammar and spelling on a company’s website?
4. Be Persuasive
Copywriting is not only about writing well, but it is more about writing persuasively. It is about convincing people that your product can solve their problems. Your product is what they need.
5. Use Attention-Grabbing Headlines
8 out of 10 people only read headlines to decide on whether to continue reading. The headline is not the only thing that determines your writing. It gives a fair share of benefits that persuades your reader to move ahead with reading the rest.
6. Strong Call To Action
At last, you need to tell them what to do next. It is like an invitation to take further steps you wrote about the product. You proved your point. And at the end, you are persuading them for:
- Sign-up!
- Or, Buy now!
You can take Copywriting as selling, where you try to persuade your potential customers to buy or subscribe to the service. You convince them that your product is what they need to satisfy their needs and solve their problem. It is all about enticing people to choose your product, your brand.