Have you decided to refurbish your content? What is stopping you from upgrading your content?
The word ‘content’ is very popular in the world of marketing. Every marketer knows that “Content is king”. This is because good content leads to customer engagement, brand awareness, and getting more leads and sales.
If you are promoting a new business, it is good to create unique content to reach potential customers, but this might not be the case if you are repurposing your existing business to increase the reach of customers. Creating new content can be very time-consuming, so you can renovate the existing content.
With time, your content might not be effective in the competitive market. You need to stay updated with your content to stand out to boost more sales. Once you feel your business is not engaging customers as you are expecting, it is high time your business considers reviving content. Not every content you create is going to be the best one you have written. If you feel your content is failing, it is time to rethink and refurbish your content to get the best out of it in your business.
Why do you need to revamp your content?
The content that worked for your business last year might not work this year. It may not be relevant according to the need and preferences of the customers in the market. Your audience might be changing or there might be new competition in the market.
The main reasons why you should revamp your content are:
Your existing content has an outdated design
Your content needs to stay up to date with the growing technology in the market. If you are still following the traditional approach, you need to change it according to the latest trends. Your content should be designed in a format that suits the current marketing strategy. It should be appealing to readers and viewers. Make the design unique, make it appealing, and go with the recent trends like visuals, images, and infographics.
Your business is going down
If you are not getting positive responses from your customers, your business is failing. It is time to redecorate your content to make your customers more responsive. Make your content more relevant on social media sites where there are extensive users. Create and redesign your content to lift your business. Make your products and services look appealing to your content. Content is the key to your business success.
Do you want to change your business strategy?
Your business goals might change with the change in time. You need to accept the changes to support the changes in the business goals. You need to stay focused on the latest strategy so accept changes with the change in time and strategies. Change in strategic decisions is crucial for any business development.
Effectively reach the customers
The traditional approach might not reach the number of customers you are expecting. Redecorating your content will help you maintain existing customers and reach new audiences. Better content leads to better customer retention. Refurbished content helps to convert prospects to customers. Revamp your content in a relevant way to reach the right customers in the market. Make an effective marketing plan to attract customers to buy your products and services through your revamped content. Your strategy should be good to convince non-buyers to try your products and services.
Reduce market-related expenses
Instead of spending more money on different market strategies, invest a little money on revamping your content. Allocating money to a high-performing strategy is more beneficial in terms of reaching your business goals. This is a good way to stay productive with what you already have.
Boost sales
The ultimate goal of any business is to boost sales. With the growth of high competition in the market, you want to stand out. Content is the most essential tool to improve your business performance and increase sales with time and market. Revived content helps to improve the performance of your business which ultimately leads to sales.
There will be clear signs of why you need to revamp your content. You need to realize what is working and what is not. You can create great content but if you don’t nurture them with the change in time, it will just remain great for a certain time.
Simple process to follow, how you can renovate your content
Many businesses can rework their content and change it to different formats. Before you revamp, build a strategy on how to proceed.
Make a plan, and set a goal.
The first thing you need to know is when and why you want to change your content. What are the current market trends? How can you revive your content? Think and make a plan. What is your expectation? You need to have a vision and set a goal where you see your business in the coming years. Re-evaluate your goals. Talk to your team, and get opinions from your team members to generate new ideas.
Implement your ideas
You can reword, change the style, and add effective graphics. Re-write in a way where you can keep your current customers engaged and reach new potential customers. Stay updated with the current trends and technologies. Take ideas from credible sources, and the latest content samples, and work accordingly. Make sure you are writing in a way you are keeping the strategies up to date.
Revise, edit and re-check
Once you have re-written your content, spend more time revising, and rechecking every single word. Double-check the spelling, grammar, and sentences. Compare your current content with the previous one. Do you think it is going to stand out? Have you met your expectations?
Once you have this simple process in your mind, you are good to start working out.
11 Ways to Revamp Your Content Writing
Revive your old content
This is a clever way to revamp your content. If you think you do not need the complete transformation, you can revive your old content. You can save time rather than spend more time creating new content. If you have come up with new ideas but you want to add to your existing business, this could be an effective way to keep your existing customers and boost your sales to the new customers in the market.
Start from scratch
When there is a need for a complete transformation of the content depending on the current market, you can start from scratch. Marketing strategies are changing constantly with time and technology. Sometimes, your content might need a complete makeover with the change in time. If you find your business strategies failing, not working well, or if your revenues are going down, there is no point in continuing with the same strategy. By understanding the recent trends in the market you can start from scratch with a new topic, a new concept, and new energy.
Stay up to date
There is high competition in the market today. You need to stand out in the market to keep your business going and increase the reach of your customers. With the rapid growth of marketing strategies, you need to stay up to date. Know what your customers seek in the market, and how to attract people to your product and services. The world is digital. You need to meet the standards. Know the growing trends. Make your content look creative. Delivering content through visuals is the most creative way to revive your strategies. The traditional strategy is failing so you need to stay updated with the digital strategy. Your content should be creative enough to connect with the audience. Stay up to date to outshine the competitive business market.
Be unique
The more unique your content is there are more chances of reaching more customers. Do what no one else is doing, write what no one else is writing. There are a lot of innovative ideas you could apply to. People in the market are always looking for new content or fresh content. If you are investing in content for your business, make sure your investment is done in the right way so that you meet your objective.
Stand out from the crowd. Make your content look and sound different than others.
Be competitive
Survival of the fittest. This applies very well in today’s business market. People want to choose the best product and services that are offered in the market. Competition is very strong in today’s digital world. You need to stand out, you need to be competitive. Check out your competition and see what they have that you don’t. Compare yourself with your competitors. Look at their content, compare the format, compare the topics, compare the content types, and compare the creativity. This is how you improve your content. Considering what stands in the market, be competitive, and have strong content.
Target customers
Customer engagement is very essential in online marketing. If you are renovating your content, think of who are the right people you are targeting. Content is the power to increase sales. This is possible when the right customers are reached. If your sales are going down, this means your content is not good enough to target more audiences. It is the time you reshape the content strategy, keeping in mind where would be the right place to meet your potential customers. For example, if your content was only on the website, people might be spending less time on the website, it is now time to revamp your content to reach more customers in other channels or trending platforms like social media. Try new ways to reach the customers, and make your content appealing. Videos, infographics, and images are highly preferred in the market today to attract many customers. Your content should not be self-promotional or with a sales pitch, it should connect to the audience by heart.
SEO Implementation
Once you realize your search results are not ranking high but it is dropping off, revamp your content in a way that the search result is optimized, and you have a high ranking. You need to know why your search result is dropping. SEO implementation is very essential to stand out in the current competitive business market. You need to refine your SEO strategy to meet the current SEO guidelines. Make credible research, have the best keyword, have the unique and right content, and get the tags, and links to get the right customer. Stay up to date with the current SEO algorithm and strategy. Make your content search engine friendly.
Social Media boosted posts
With the growing use of the internet today, the number of social media users is increasing rapidly. People are very much into social media today. The number of social media users is constantly growing around the world with the high usage of the internet out of which Facebook is the biggest social network worldwide. According to a survey in 2012, the number of active Facebook users crossed 1 billion users being the first social media network to do so. As of the second quarter of 2020, the number of active users has increased to 2.7 billion monthly. Over 2 billion logged-in users every month. On the other hand, Instagram has 1 billion active users monthly and Twitter has 330 million active users monthly.
This shows why you need to focus on social media and user-generated content. Boosting your social media post is one of the best marketing tactics recently that increases the number of people who see your content. Your content should be relevant in terms of boosting posts on Facebook, photos on Instagram, boosting tweets, and using other effective platforms like Youtube, WhatsApp, TikTok, etc according to what is on demand.
Tell a story
Brand storytelling is very effective to promote your business. If your existing content is failing or if you are new in the market, for all types of business promotion. Storytelling is the best way to attract many customers. This is the best way of conveying your message and connecting directly with the audience via your content. Storytelling is essential to make people believe or make them understand how their products and services would add value to their lives.
Tell a story that is:
- Message-oriented: You need to deliver a clear message to the readers and viewers. Storytelling helps people to understand what your products and services are trying to deliver. If there is a message in your story, it is more appealing to the customers.
- Easy to understand: Tell a story in a way that the readers or viewers can understand the plot quickly and relate to themselves. A simple story will attract many readers and viewers.
- Inspiring: Your story should be able to give a positive message to the people. If it is inspiring, they trust you, and they will think of trying your products and services.
- Emotional: Storytelling is a beautiful form of expression. It directly connects to the people if you portray an emotional story. It lets your business engage with the customers as it is beyond advertising.
- Useful: Your storytelling needs to convince people about how it could be useful for them. Your story needs to win the trust of readers and viewers. Show some impact that could convince them to use your products or services.
Impress and express
Content is both to impress and express. Express in such a way you could impress the readers and viewers with your creative content. If you are transforming your content, create a unique style, visualize your content, and add infographics, and attractive images. Refresh your look to impress. Optimizing your digital content is an impressive way to express what you are offering. Express the reality, express your content on how it meets the current trends in the market.
Just do
Considering all the 10 ways above, start working right away. With a clear picture of your brand’s essence, make sure you work on all the tactics to revamp your content. This is the time you test your skills. It is crucial to the success of your business you start with great content to develop the growth strategy in today’s market.
Visitors are looking for fresh and creative content with the change in time, once you collect the ideas of revamping your content, prioritize, and organize each way to revamp it more effectively. Compared with your previous content, see if it is competitive enough in the market, does it grab the visitor’s attention, would it helps in brand awareness and sales, whether is it SEO optimized, and whether is it relevant in the market. Implement all the possible ways to revamp your content to meet the current standards. Add all the miscellaneous ideas that are not on the list. Most importantly, be creative, and deliver the best quality in the market.
Conclusion
Revamping content is crucial for businesses to stay competitive. Reduced engagement, brand exposure, and revenue are consequences of outdated content. A revamp may be necessary due to changing consumer preferences, outdated designs, poor performance, or strategic changes. Redesigning lower expenses reaches the right audience and increases revenue. Create a plan, set objectives, put ideas into practice, and update content to accomplish this. These actions boost output and revenue.
Revamp your content to get better business results. Stand out in 2023 with the best of your content.
Contributed by:
Sofia Maharjan: sofiamk2020@hotmail.com
Graduate in Human Resource Management, Radio Presenter(2004-2010), Senior Research Associate in a consulting firm in Belgium (2010-2020), Freelance MC and voice-over artist, Nepali language teacher, Founder of Nepalese Language and Creative Classes F.V. in Antwerp, Belgium.