In today’s world, Facebook has become an inseparable part of our life and many businesses in Nepal have recognized the potential of Facebook platforms to build their brand and connect with their audience. But due to high competition, it can be tough to stand out from the crowd and organically attract a large and targeted audience. That’s when Facebook boosting comes into the picture. In this blog, we will discuss Facebook boosting, its benefits, and how to use it to meet your targeted results.
What is Facebook Boosting?
Facebook boosting is the paid advertising feature that allows businesses to promote their products or services through Facebook and reach a more targeted, broad audience. Using Facebook boosting effectively can increase revenues, engagement, and brand exposure. Your visibility is only limited to your followers if you publish posts, but if you boost your posts, you can reach a far larger and more targeted audience. Boosted posts are displayed as sponsored ads on the Facebook newsfeed. You can target your ad using Facebook’s targeting options to specific demographics, interests, and behaviors thus, increasing your ad campaigns’ effectiveness and getting the desired results.
What is the importance of Facebook Boosting in Nepal?
According to data from Meta’s advertising resources, Facebook had 12.30 million users in Nepal in early 2022. Many businesses are adopting Facebook boosting in Nepal to quickly reach a wide audience with relevant content, build brand awareness, and enhance sales.
Owing to the ability to target demographics, interests, and behaviors, Facebook boosting, can be especially beneficial for businesses in Nepal. This means businesses are allowed to control whom they can display their posts to and improve the likelihood of engagement and conversion.
How does Facebook Boosting work?
When you boost a Facebook post, you are paying to promote it to a wider audience other than your followers. Any post from your Page, including status updates, photos, links, and videos, can be boosted. You can reach a larger audience with your message by creating a campaign and setting a budget than you would through organic reach alone.
To boost a post or page on Facebook, you must first create an ad campaign, set a preferable budget, and time, and choose an ad format and audience according to your business goal. The target audience, who are chosen based on a variety of demographics, interests, and behaviors, will see the advertisement on their Facebook news feed. Based on users’ interests and actions, Facebook uses an algorithm to choose which ads to display to users.
Things to consider while boosting on Facebook
Audience
Facebook Boosting offers businesses the ability to select the specific audience they want to target with their boosted posts, which is one of its main advantages. Available targeting options are demographics such as age, gender, marital status, occupation, and interests and behavior. As a result, your chances of connecting with those who are most interested in what you have to say also increased. For example, businesses promoting women’s clothing can target those women who have shown interest in fashion. Facebook Boosting also offers other targeting options like creating custom audiences, who have already interacted with your businesses and their lookalike audience who share similar traits to the custom audience for retargeting.
Budget
Boosting involves budget. Businesses need to set financial goals that are suitable for them, without under- or overspending. The budget of Facebook boosting will vary depending on several factors, including the business’s overall boosting budget as well as the marketing goals, audience size, and level of competition. New businesses can start with a small budget to avoid blunders and raise their budget later. Audience size depends on the budget you spend, which means a large budget for a large audience.
Content
We all understand the importance of content in marketing. Content marketing may help businesses in Nepal build their brand, drive traffic to their website, generate leads, and, ultimately, increase revenues. To achieve this, content should be of high quality, readable, and include a punch list and clear call to action and should also be appealing enough to generate many clicks. It should be engaging and relevant to the targeted audience.
Track and Measure
It is necessary to monitor the performance of boosted posts to maximize the return on investment (ROI) of their advertising expenditure. Other than ROI, Cost Per Click (CPC) and metrics like reach, impressions, and engagement are equally important metrics that need to be tracked. Businesses may improve traffic to their websites, engage more users, and produce more leads and sales by effectively monitoring and optimizing their boosted posts.
How to track the performance of your boosted post?
Tracking the performance of your boosted ads is necessary to determine whether your ad is achieving the targeted results or not. If your advertisement isn’t doing well, you can create new strategies to meet your targeted results. The most essential metric you need to track is Return on Investment (ROI) which can be calculated by dividing your ad spend by the total number of sales. You must also keep track of your cost per click (CPC). You can divide your ad cost by the total number of clicks to calculate it.
Along with ROI and CPC, there are other important metrics like reach, impressions, and engagement that need to be tracked. For this Facebook’s Ads Manager tool will work as it offers complete reports on the performance of your ad.
Conclusion
Facebook boosting is an effective technique for Nepalese businesses to interact with potential clients and reach a wider audience. Since Facebook is the most popular social media platform in Nepal, businesses can use paid advertising through Facebook boosting to promote engagement, brand awareness, and sales. Businesses may improve their boosted posts to get their desired results and maximize their return on investment by paying attention to elements like audience targeting, budget, content, and tracking and measuring performance. Businesses can get insightful information on the effectiveness of their boosted posts and decide on their advertising tactics with the help of Facebook’s Ads Manager tool. As a result, Facebook boosting can be a beneficial and efficient strategy for businesses.