Content Writing Trends in Nepal for 2023

As a Content Writer, it is my job to stay updated with the latest trends and changes happening in the content universe. Being dynamic is the key to survival today, isn’t it? Many studies today have proven that global attention span is reducing. “Global attention span”- this means people aren’t paying attention anymore. They have too many distractions and too little to focus on.

This is a scary scenario for any content writer. Content writers in Nepal like me spend hours and even days trying to come up with good content for the audience and it turns out that people don’t have the patience to go through it at all. Newspaper subscriptions are going down. People have started favoring digital media over anything else. Take yourself for example: Would you be reading this article if you knew it was 200 pages long? Don’t worry, it’s not! You probably wouldn’t even click on it, would you?

The problem with the information in digital media is its quantity and lack of reliability. Viewers today are bombarded with so much content that they are unable to process it and their brain gives up before they have even started going through the content properly. But that doesn’t mean content writers stop creating content, isn’t it? There are smarter ways of keeping the audience engaged. This can be done by keeping up with the various trends in content writing in Nepal. Let us go through some of them in this article:

1. 1. Using visuals in Content: Visually appealing content will continue to gain more popularity even in 2023. When it comes to the present as well as the coming generation visual social media rules the content worldwide. Among the youth, the most popular are Instagram, Youtube, and Snapchat according to many kinds of research carried out by various organizations. Yes! More popular than Facebook! Snapchat has now even come up with many AR (Augmented Reality) filters that are gaining a lot of popularity recently? Another trend is the practice of making gifs from videos.
      There are enough resources available online today for content writers to make use of these trends with minimal or no cost at all. All it takes is some extra creativity and effort.
   2. Visual Storytelling: Video has been popular for some years now. But there is an oversaturation of videos on various platforms. To engage the audience i.e. to make them like, share, or subscribe to your content, you need to make them super engaging. The best way to do it is through visual storytelling.
      • For example, in 2018, 85% of internet users in the U.S. watched video content monthly on any of their devices.
      • Another 56% of 25-34-year-olds and 54% of 35-44-year-olds want to see more video content from brands they support, according to a HubSpot survey of over 3,000 consumers.
      • Plus, video is the type of content 62% of consumers say they consume thoroughly. That means they pay attention more than their mind wanders off.

      This means that people are more inclined to go through your content if it is in the form of a video rather than just posting a lengthy blog or article.

   3. There will be a rise in demand for freelance writers: With time businesses in Nepal are starting to realize the importance of good content. With digitalization on the rise and accessibility to information increasing at an exponential rate, businesses in Nepal want to be seen and read as professional and customer-friendly. Therefore, the trend to hire writers has already taken over and hundreds of job openings for writers keep coming up every single day. However, in a country like Nepal, it is still difficult to get quality writers as there are hardly any good Content Writing Training Institutes in Nepal that teach people to write.
   4. Concept of E-A-T: On August 2019, Google published a blog on Webmaster Central where it tried to remind us about its core updates and what implications it could have for writers and businesses putting information online. A lot of us might already have been using the E-A-T which stands for Expertise, Authoritativeness, and Trustworthiness.
      How do you showcase your E-A-T?
      • You can earn links or mentions from other websites with good authority
      • You can provide E-A-T information on your site which could include a bio and credentials on the about page and author pages.
      • You would want to Link out to authoritative sources for supporting stats, data, and facts in content.
      • As a writer, update your site and content regularly with relevant, accurate, and current information.
   5. Smarter search engine crawlers and spiders: In 2023, with more algorithm updates, Google’s crawlers and spiders are expected to get smarter. They will likely identify unreasonably keyword-stuffed content, clickbait containing misleading information, and also content that isn’t of much value to the readers. This means in 2023, it’s advisable to write by keeping the audience in mind and make your content more reader-friendly while providing enough value for readers. Content Writing in Nepal can be a rewarding profession if you can upgrade your writing skills with time. The digital scene is always changing and it is always advisable for content writers to be updated with the various changes that come out in Nepal as well as worldwide. Changes in google algorithms to rank your content higher as well as being updated on the needs of the market will help you adapt to the market dynamics. This will not just help you survive amongst many budding content writers but will ultimately help you thrive and create your unique credibility in the Nepalese market in terms of content writing.

Courtesy: Trilogy Digital Pathshala – Best Content Writing Certification Training Course in Nepal