Content is the general term that describes texts, videos, images, and audio. Content writing is both an art and a science where the audience consumes from your writing. Good content writing is not just about writing but it includes:
- Research
- Planning and Ordering
- Writing
- Re-writing
- Proofreading
Simply summarizing, is analyzing what your subject is, writing, and proofreading. The headline should grab the reader’s attention, you need to research extensively to make your content connect to the readers. Good content is a must not just for social media sites or articles but any sort of writing be it Business Writing, Press Releases, Blogging, Copywriting, or Newsletters.
Why is traditional marketing failing?
Digital marketing is leading businesses in the market because it is:
- Easy
- Affordable
- Effective
Old marketing or traditional marketing is physical marketing that exists in print ads, phone communication, or mouth communication. This marketing is failing and digital marketing is growing in the global market. This is the reason why content writing is proved to be very essential in digital marketing.
The advertisements are done online to save you time, money, and effort with how accessible is the internet today. Digital marketing is reaching your customers where they spend most of their time today and that is the Internet.
Go digital if you want to compete and grow your business
In this current market, digital marketing is more important for business promotion and brand awareness. This is the trending way you could reach more customers in less time with less effort.
Now, before you go digital you need to understand what tactics you need to pay attention to when writing content for digital marketing.
Value of content in digital marketing
Customer engagement
Good content engages the customers. According to recent research, customers purchase your products or services if you can connect to them. If your content is creative, it creates a good impression. Good impressions are always beneficial.
For example, how this recent video ad about Nike has connected millions of hearts in this global pandemic, how it is creating awareness, giving information, and entertaining not just the sportsperson but relating to all of us.
Getting more leads and sales
If your content can create a vision for the readers and audiences without any sales pitch, this helps in leads and sales of what you are trying to sell out of your content. Effective content leads to effective business.
SEO friendly
Good content leads to a better SEO ranking. SEO-friendly content increases the viewer’s visibility. This is why your content should have relevant information to reach your target audience.
Content writing tactics
Write original in a unique style with a theme
Your writing should be unique, somewhat different from the normal writing that can convince the readers of what you are trying to see out of your content.
Write for a character
What you have written should be clear and easy to understand so that the readers could relate to the character you have portrayed.
Create a vision in the reader’s mind
There needs to be a connection once they start reading your content. They should understand the main purpose you are trying to put in their mind.
Make it attractive by either telling a story or making them feel how you want them to
One of the very good examples is an advertisement about Wai Wai noodles where the visual has emotionally grabbed the attention of the audience, how the words have directly connected to them.
There are different forms of content writing like blogging, vlogging, movie script, short stories, websites, social media, advertisements, journals, articles, business or industry writing, news writing, and creative writing. All these are the major measures to excel in the world of digital marketing.
As you have known some content writing tactics, let’s have some knowledge about Digital Marketing tactics where your content plays a vital role.
What are the popular digital marketing tactics?
SEO Search Engine Optimization:
Making your content visible for relevant searches online.
PPC Pay per Clic:
Internet advertising is where the advertiser pays the publisher when the ad is clicked.
Content marketing:
It could be in the form of blogs or articles.
Social Media Marketing:
Sharing content on social media networks like Facebook, Instagram, or Twitter.
Email marketing:
Sending commercial messages via email to your potential or current customers.
Marketing is reaching the right people at the right place at the right time in the right way. The right place in today’s market is the internet whereas, the right way is having the right content which leads to having good results from the right strategy.
- Good content describes to the readers what your business is or its purpose is. So it helps to reach the targeted customers by convincing them about your products and services. They trust you more.
- The right readers reading your content can be your potential customers so this helps in conversion from readers to your customers. It attracts new viewers.
- Reaching potential customers help in the search engine optimization ranking.
- Digital marketing is the right platform to excel in your business and writing good content is the effective usage of that platform.
- It helps in developing inbound marketing.
Knowing the importance of content writing in the world of digital marketing, plan for the digital strategies that can help you write good content to get the business-oriented results you are expecting out of your business.
Digital Marketing Strategies
Online marketing strategies with a series of actions help to achieve your business goals.
Know your targeted customers
You need to know who are the people you want to sell your business to. Who is the right group of customers for the products and services you are offering? What is their age, what type of people, can afford, and why would they be interested, keep these questions in mind.
Set your goals
What do you expect from the marketing you are doing to sell your business? Is it the best way you are doing to sell your product and services? What is your purpose? How do you want your business to grow? Have a vision and set a goal before you implement your plans.
Implement your plans
Start writing, apply writing and marketing tactics, and make the best use of digital tools to grow digitally.
Apply the right marketing plans
You need to know what budget you have, and how you want to get recognition in the market. Do you want to go digital by paying or organically depending on the type of business you want to grow whether it be a small-scale or a large-scale business?
Once you know the right strategies, you are good to go digital with good content that applies to every method you are marketing online.
Good content writing is important for proper digital marketing
The dependency of people on the online market is growing day by day with the increase in the usage of the internet and technologies. Content writing is in high demand in the digital market today. Content is the most popular word that is discussed today in the digital world.
Content writing is very closely connected to digital marketing. It is the major strength of a successful digital marketing campaign. If you have good content, you can have a good SEO ranking. Good content leads to reaching out to many customers online who look up to your products and services. It helps to deliver quality information to the right people on the right platform at the right time.
“Content writing is not just important to be a better writer but to be a better thinker, to be confident in what you are creating in your thoughts. There is no better way than to create content consistently. As people, as human beings, we are all writers. All of us are communicating ridiculously all the time.” says Ann Handley, Wall Street Journal best-selling author, Digital Marketing Pioneer, and Chief Content Officer of Marketing Profs. Further, she says, it is not just about writing as we know, it is about publishing, storytelling, and using tools we know.
4 user-friendly tools that can help to make your content writing fast, easy, and effective
Many tools can help you write effective content in the right way but sharing some of the major tools which are easy to use.
Mindmeister for Ideas and Brainstorming
Once you set up a structure on what your content will surround you, you can just start writing. MindMeister gives you an idea of what your subject should include for good content.
Unpaywall for Research and Notetaking
Once you get the subscription for “Unpaywall”, you can have easy access to any journals or articles regarding the topic or subject you are looking for. This helps in getting useful information from credible sources.
Google Docs for Freelancing and Collaborative Writing
Writing in Google docs will automatically save your writing in google drive which makes your job faster.
Grammarly for editing and proofreading
Grammarly helps in spelling correction, it makes it easier to keep track of counting the words, and sentences, and review the overall text. It is one of the best and simple to use tools for editing and proofreading.
How to write content in digital marketing?
It does not matter what type of campaign you are developing, you need to write good content if you want to build a good and long-term relationship with your customers. Your content should have relevant information to reach the wide audience you are looking for.
Sharing 3 major steps for writing your content:
Pre-writing
This is the first step where you make a plan, make a concept of what your content would be, and what your goal is. A plan about what topic you are going to write, why, for whom, and what to expect from your writing. Make some research with the help of credible sources. Watch videos or read professional writings from experts.
Writing
This is the step where you implement your plans. You write. Follow the structure, and consider all the tools and strategies while writing. Remember, the first draft is never the best content but it is the stepping stone toward a better writing future.
Post-writing
Once you are done with your writing, read it yourself, re-write or optimize words, and make changes if you think it is needed. Check your sentences, paragraphs, grammar, and spelling. Spend more time reading and editing your writing until you feel it could connect with the readers. Polish it well before you feel it is done. Once, you feel the writing is good, it is time to add graphics or images, or videos if necessary to grab the attention of your customers.
Who plays a vital role in this whole process?
A content writer
If the content is king, the content writer is a kingmaker. They are the voice to reach the targeted audience in the market. They make the best use of words and creative ideas to help your business expand its reach.
Scope of a content writer in the digital market
A content writer holds a very big role in the digital marketing department as content writing itself is a digital marketing strategy. Once you have been recognized as a good content writer, there is no looking back.
What job titles you can hold:
- Content marketer
- Content Specialist
- Content manager
- Blogger
- Web content writer
- Technical Writer, etc.
As content writing and digital marketing are closely associated, a content writer can always have better opportunities in the world of digital marketing. Therefore, you can make a good living with your good writing.
What does a Digital Marketer do?
A digital marketer is responsible for promoting overall brand awareness of the products and services they are offering in the digital market. They plan, develop, implement, and manage marketing campaigns in the digital space.
Content marketing vs Digital Marketing
A content writer writes content for digital marketing whereas a digital marketer does the marketing with major tactics like SEO, PPC, or running ads on social media platforms. Content marketing focuses on the engagement of the customers whereas digital marketing focuses more on sales. According to HubSpot 2020, 70% of marketers are actively investing in content marketing. Content marketing in digital marketing allows the best usage of the right techniques that will work the best for your business, customers, and leads.
The Future of Digital Marketing
Digital marketing is rapidly growing in the global market and content is the key to the success of your business. If you are doing business and if you don’t stand with the latest trends and technology in the market, you will fall behind. Market changes are happening much faster due to the increasing digital infrastructure. On top of that, there is constant change in the digital market due to the global pandemic. People do not have that many options to adapt to the new trends and technologies to get the products and services they need. Considering this ongoing revolution recently, you can predict the upcoming challenges, and imagine how the digital market will reshape the commerce and business environment shortly.
In today’s market, many businesses are using videos as the best digital marketing tool rather than using phone calls, emails, or messages and this is becoming a trend to engage customers more effectively.
You can watch their video about content writing training in Nepal by Trilogy Digital Media experts to get a fair idea of how they connect to the students’ perspectives and attract them to get enrolled in the courses they offer, content writing being the most essential one.
Conclusion
Digital marketing is all about content. Content plays a vital role in making your products and services stand out in this competitive market and reach the right people. Content remains the key to engaging customers in digital marketing. Good content in digital marketing is the utilization of digital technologies to achieve your marketing goals and objectives.
If you are thinking of launching a new business in the market or changing the strategy of your current business, start by creating content. Writing content in digital marketing is not just writing words in the digital space but it is understanding the right structure with tools and strategies to be creative to sell or promote your business. You should know the roles and importance of content writing in digital marketing. Starting from a good headline to having a good SEO ranking should be highly considered. Content helps you achieve your business goal. Content in digital marketing helps you achieve that goal promptly with less effort in less time. It saves you time and money when you do marketing campaigns for your business online. If you want to get immediate output from your content, go digital.
Therefore, after acquiring all the understanding above, don’t hesitate to try your luck to invest in the digital market for your business. Start with your content. Let your content writing excel in the world of digital marketing.
Contributed by:
Sofia Maharjan: sofiamk2020@hotmail.com
Graduate in Human Resource Management, Radio Presenter(2004-2010), Senior Research Associate in a consulting firm in Belgium (2010-2020), Freelance MC and voice-over artist, Nepali language teacher, Founder of Nepalese Language and Creative Classes F.V. in Antwerp, Belgium.