What Is SEO?
SEO is a process of search engine optimization that helps you get more website traffic making your product or service discovered on search engines.
“I am currently suffering from an eye problem for which I need to buy a blue-ray glass” so let me search the phrase “blue-ray filter glasses in Nepal ” – by the way, this is a real story
Hope you don’t face this issue. Having an eye problem is a major setback for SEO practitioners.
The result I see is like in the image below :
Probably I would open any one of these two results and try to go through some of the glasses and if found compelling, even make a purchase. Higher the ranking of the website on the search engine, the more likely it is for me to click on and scan through it.
Let’s assume I click on Daraz. There are other companies as well who are selling such glasses not just Daraz. Let’s take an example of the Sasto Deal.
Who knows if I had seen SastoDeal on the SERP result I might have decided to buy the glasses from Sasto deal.
So, directly or indirectly Sastodeal lost one customer. ( me )
Why? Because I didn’t see them on the list when I searched. I am not going to click on every result on the hundreds of pages of search results that come up on my screen. No one would.
What you need to reflect on is, “What could have Sasto deal done to convert me into a customer?”
The answer is a simple abbreviation i.e. SEO (Search Engine Optimization).
P.S. I am not trying to imply that Sasto Deal doesn’t do SEO. Let’s just say their SEO wasn’t friendly enough with the keywords I put in for my search as much as that of other websites.
I am simply trying to demonstrate the power of SEO.
Why everyone should be an expert in Search Engine Optimization (SEO)
SEO not only helps to improve website traffic, but it also does the following:
SEO helps in building trust:
People trust organic results more than paid ( at least, I do )
Research conducted on a sample of 1.4 billion searches conducted search engines users click on organic results (results due to SEO) on google and bing search engines by 94 % to 6% ratio of organic to paid that means 94% high click on an organic result
SEO increases brand value:
SEO is one way of providing information to the people who are looking for it (but no other channel of marketing can do this (I am comparing it here with paid ads mostly) and when you provide information that solves people’s problems you become valuable to the end-user.
5 Steps to Become an SEO Expert in Nepal
1. Start Your Website:
What is the only sought-after quality an expert should possess?
If you ask me this question
I would answer “Sharing information with others “ and becoming an SEO expert is no different.
And that’s where starting a website of your own makes you an expert. People find your content as well as the information you are uploading. People see your knowledge.
Start writing on any niche you wish to or love and write about it. This is your first step to becoming an SEO specialist. Then as an SEO professional, you will start ranking your content on search engines.
2. Choose the right SEO Training
There are lots of SEO training institutes in Nepal that provide SEO education through training and workshops.
I know, Learning SEO takes more time than needed when you try learning everything from blogs or free internet resources. So, I recommend you learn from the best online or offline training Institute (I mentioned best)
Some courses or training institutes claim to give the best training but fail to deliver.
Therefore, it would be in your best interest to try finding out if they have the right syllabus as per your requirements.
If you are interested in learning SEO, we have an advanced SEO course that we are launching soon.
This course has the potential to change your professional life forever.
3. Stay informed about SEO changes
Getting SEO training from some random company is not enough to develop your expertise in the field of SEO. One way to become an SEO Professional is to keep updating yourself with the current changes and trends in the market. SEO is probably one of the most dynamic fields in the world. So, to keep yourself up to date and become an SEO expert, you’ve got to be trend-savvy.
Some of the blogs to follow to get equipped with SEO knowledge are:
- Moz.com
- Ahrefs.com
- Conginitiveseo.com
- Masterblogging.com
- Blogginglift.com
- Bloggingjoy.com
- SearchEngineLand.com
- SearchEngineJournal.com
4. Choose the Right SEO Tools:
SEO tools are a must to keep yourself ahead in the game. And being ahead is only possible if you are using the right tools. The right tool with exponentially boost your learning curve.
The right tool can save you a lot of time. Some of the tools every SEO professional and practitioner are using are as follows:
- Keywordstool.io
- Keywordsheeter.com
- Screaming frog
- WebsiteAuditor
- Ahrefs
- SEMrush
- MozBar Chrome Extension
- SEO Minion
5. Demonstrate your SEO Expertise:
Now the last step to becoming an SEO expert is to present yourself as an expert in the field i.e. only after you have mastered the craft.
How can you present yourself as an Expert?
- Start putting SEO-related content on your YouTube Channel
- Start a podcast of your own from the anchor. FM.
- Create a Facebook community and start sharing your knowledge
- Once you become a true professional in SEO you can start becoming a trainer to demonstrate your expertise
- You can write an e-book and publish it on amazon kindle
Conclusion
SEO is essential for driving website traffic, building trust with potential customers, and brand value. A company’s poor SEO ranking cost them the loss of a potential customer and less revenue. Create a website, select the appropriate training, stay current, use the appropriate tools, and demonstrate expertise if you want to become an SEO expert.