Do you know what is backfiring on your business lately? Why are your sales down and the debt increasing day by day? Yes undoubtedly, this is the worst nightmare for entrepreneurs. The reality of entrepreneurship is usually much different than what many of us imagine or expected. A large number of start-ups have suffered during the pandemic but some businesses can find opportunities amid the crisis. How did they do that? Coronavirus set new waves of digital transformation. With Covid-19, we saw a massive change in a short period. Digitalization goes across all types of sectors and activities. It is everywhere. You might have noticed online shopping becoming a new trend in Nepal. You too can use the power of Digital Marketing to let people know about your business. So what are you waiting for? Go and find a good content writer who can bring you good business!Content writers know how to sell your products and services online. Running a successful business in today’s market is impossible without some form of advertising on the Internet with a content writer. So this is the right time to invest in a content writer.Content is something that is expressed through some medium such as speech writing, blog posts, web page copy, social media posts, advertising and sales copy, industrial/technical writing, email, and newsletters. Irrespective of the type of content it is necessary that it is of the best quality and creates a good impression on the mind of the people who come across this content. Ask yourself these questions to know if your content is good enough or not.
Is your content original?
Some content writers just copy others’ content which could backfire instead of help.
Is your headline strong enough?
The head-turning headline is always attractive and will attract a good amount of traffic.
Is your content actionable?
The content should focus on the call-to-action approach to convert the reader to a buyer.
Does your content provide answers?
By nature, online readers are always searching for answers to their queries so your content should focus on answers and information.
Is your content credible?
Readers don’t want to read inaccurate information so you have to do your research thoroughly to be more credible.
Is your content engaging?
Your content should be like a good movie that is relatable to the reader.
Why do Nepalese businesses need digital marketing?
Does anyone still remember a world without social media? It is hard to believe that only a decade ago, whether it was Facebook, Instagram, TikTok, Snapchat, or some other social media app, it is slowly but firmly incorporated into every aspect of our lives. And with that many people online and with the consideration that an average human spends more than 1 hour online, businesses need to understand the importance of doing business online. Starting from munchahouse.com to Nepbay, Sastodeal, Foodmandu, and Daraz there are lots of online selling platforms that are already making good names in the Nepalese market.
Why do I buy online?
It saves me time and money
Because for me time is money and I don’t want to waste it. Visiting the physical market takes a long process like I have to get a vehicle, and roam around the market to find what I need sometimes it takes my whole day to buy something. I can save on the cost of fuel.
It is Convenient
Physical stores and malls have their opening to closing times whereas if I shop online, it is available 24 hours a day, 7 days a week, 365 days a year. I don’t have to worry about the shop or mall being closed. I can even order while in the toilet! All I need is an internet connection to buy the product online. I don’t need to take parking hassles. I can shop in pajamas.
It is easy to deal with.
I don’t need to deal with aggressive salespeople. I can see the information, and ratings of the products, and also post reviews about the products that I purchased. The biggest relief is that I don’t have to face annoying crowds and long lines to check out.
You can use the power of Digital Marketing to let people know about your product and let them buy it online. The entire world will be a marketplace for your businesses if you invest a little in your Digital Marketing Strategy. You can use Social Media platforms like Facebook and Instagram to aware/sell/attract/retain your customers. This Social Media Platform can work as your online storefront.
SEO can also help your business grow and reach new audiences. These audiences are highly targeted and potential customers. For instance: When People make a local search query in Google like “buy Korean food near me”, Google lists a limited number of Korean restaurants near the search location. SEO helps you to be on the list and generate the lead for you.
Your business can also hire an online marketing company to do its online job. It costs a little compared to the potential growth in leads. But digital marketing is not as easy as you think. One without good knowledge of digital marketing won’t be benefited from the online platform. good content attracts customers, and the number of customers means the quantity of business. If your business has good advertising and sales copy and blogs, then it will be very credible than one which doesn’t.
If you are skilled in writing good content, then you must do it yourself but if not then you have to hire a professional content writer. Let me make you clear why you should invest in a content writer.
To have consistency in your content publishing
We normally don’t write by making a strict schedule but we write when we have free time. But more often visitors leave because of an irregular publishing schedule. Investing in a professional content writer helps you to be more organized in how often you publish. As long as you communicate your writing time limit, you should have a series of blog posts to schedule shortly.
To minimize writing blunders
Sometimes as we write we used to make grammatical and spelling errors. Such blunder makes our content look unprofessional and unappealing to readers. This directly impacts our brand image. Whereas if we hire a professional content writer with polished writing skills, it will save us from writing blunders.
To deliver what the audience cares about
The behavior of online readers is that they make searches to solve their problem whether it be finding a location or a product/service that meets their needs. So, writing about the company and its achievement doesn’t attract customers. Whereas writing informative posts on the subject that the audience cares about and providing tips and tricks and how-to related content will attract more potential readers. So, a professional writer knows what topic will stimulate traffic to your web or blog worth paying for.
To save time
Writing content is not an easy task. Writer’s block occurs most of the time and sometimes it takes a lot of time to write a paragraph. As a business person, you know time is money and you might not bother to spend a whole day or week writing. So, investing in a professional content writer is high yielding in terms of performance and return.
To manage your content strategy
Only an expert knows what strategies work best for more audience engagement so hiring a professional content writer will find new ways to get your brand in front of more people, as well as improve your rankings in search results.
To do more content-wise
Most of the company have human resources for marketing and they have their own set of duties but if you have one professional content writer, it will intensify what you’ve already started on content-wise.
To get better SEO
Being at the top of the search engine has become a goal for most businesses. This is not everyone’s cup of tea but if you hire a professional content writer then it can be possible. The content writer delivers a steady stream of posts constantly and optimizes certain keywords which will automatically get better SEO results.
To get a better return
The main goal of business is to increase sales so your content should change the reader’s wants to need. So the professional content writer knows how to include links and calls to action that stimulates readers into clicking, subscribing, or buying. That immediately gives you a great return.
To get an unbiased point of view of Your Brand
Businessmen are very passionate about their products/services and often how they try to sell their products/services might be less convincing for customers. It’s hard for them to see the messaging with an unbiased view but a content writer can see what benefit that product provides and can help them in creating more effective messages.
To do economic marketing
Traditional marketing tactics cost a lot, but content marketing is relatively cheaper and more effective and generates about three times the leads than the traditional methods. Good content will be useful for future reference and overall company positioning as well. So, investing in a professional content writer is worth it now and in the future.
To build trust in the reader
Through content, the consumer knows about your business and the values of your brand. Consistency with content creation helps to establish a positive brand reputation over time. Professional content writers publish frequent content which helps to build trust in the reader.
To get more social media following
The professional content writer creates valuable content which the reader finds interesting and worthy so he/she will follow you on Twitter, and Facebook to not miss any new article you publish. In the long run, he/she becomes a potential advocate for you who shares the content with families and friends which will increase yours following over time.
Conclusion
Businesses should invest in digital marketing in Nepal and provide high-quality content for online engagement to increase sales and reduce debt. Nepalese Businesses should recognize the importance of websites like Sastodeal, Nepbay, and Foodmandu and use digital marketing techniques like SEO and social media to draw in and keep clients. Hiring a content writer may improve credibility, assure consistency, and reduce errors.
Contributed by:
Tsering Doma Sherpa
MBA graduate from KFA business school (Lincoln University) is enrolled in the Diploma in Digital Marketing Course at Trilogy Digital Media.