Not long ago, whenever we used the word “Social Media”, the first thing that came to our mind was Facebook, even though now, everyone had the same answer, I just put up a small question with my peers asking who is the king of social media. I wasn’t surprised when all of them gave me...Read More

To become a certified Digital Marketing Expert, you need to first start with the basics of Digital Marketing while keeping up with Digital Marketing Trends. It is not something you can learn by just reading. You would need to practice what you learn and keep developing relevant skills along the way. You can choose to...Read More

The term “Marketing” is the process of ‘delivering value’ to customers. As the name suggests, Marketing Myopia deals with the concept of a company or marketer’s short-sightedness when it comes to marketing strategies and approaches for their products, services, or industry as a whole. The main idea here is to meet the customer’s needs and...Read More

As the saying goes “Nothing is permanent”, change is inevitable, be it lifestyle, technology, or even small chores. The great human mind has leveraged this new world to completely different heights. One thing that I always keep in mind is not to stop questioning and not to explore something new and that is the reason...Read More

As a Content Writer, it is my job to stay updated with the latest trends and changes happening in the content universe. Being dynamic is the key to survival today, isn’t it? Many studies today have proven that global attention span is reducing. “Global attention span”- this means people aren’t paying attention anymore. They have...Read More

Integrating Marketing Communication isn’t an overly complex concept. It is a system that makes sure that all forms of communication, related to a particular company are carefully aligned together giving the same message. Thus, it is an integration of all promotional tools in a way that they work together in harmony. Promotion is one of...Read More

What Is SEO? SEO is a process of search engine optimization that helps you get more website traffic making your product or service discovered on search engines. “I am currently suffering from an eye problem for which I need to buy a blue-ray glass” so let me search the phrase “blue-ray filter glasses in Nepal...Read More

Doesn’t matter if you are studying marketing or working as a marketer, you cannot escape writing. And why would you? Gone are the days when marketing was considered a job of knocking on random doors and begging customers to listen to your product or service descriptions. Today, it’s content creation that rules the world of...Read More

“Writing is easy. All you have to do is stare at a blank sheet of paper until drops of blood form on your forehead.” – Gene Fowler How many times have you found yourself looking at a blank screen without getting anything written? Have you experienced writing burnout? Has it sometimes made you feel like...Read More